CITROËN IS WRAPPING UP ITS CENTENARY WITH A NEW VERSION OF ITS BRAND FILM, LOOKING TOWARDS AN ELECTRIC FUTURE!
Citroën is bringing the year of its Centenary to a close with a final instalment of its brand campaign, ‘the hitchhiker’. The film features New C5 Aircross SUV Hybrid and opens with a strong message: ‘For one 100 years, Citroën has made automobile accessible to all. In 2020, Citroën will make electric available to all’.


Citroën’s Centenary has made its mark on 2019. 100 years of audacity and creativity driven by models just as legendary as they are popular (2CV, Type H, Méhari, etc.) and also by the campaigns of Jacques Séguéla. Chapters of Citroën’s history that the brand film ‘the hitchhiker’ showcased in 2018 in a 1st episode, followed by a 2nd launched at the end of 2018 (with DS, Sébastien Loeb, Jacques Séguéla, etc.) and then a 3rd in February 2019 (with Ami One Concept).
As 2019 comes to a close, Citroën is returning with a 4th and final instalment, in the form of a grand finale. In it, we once again find the hitchhiker travelling through the ages… right up to the Brand’s most recent creation: New C5 AIRCROSS SUV Hybrid. This is the 1st TV appearance of this model which was revealed on 6 November and which is already available to order. The Brand’s first rechargeable hybrid, it launches Citroën’s offensive in terms of electrification and allows the film to deliver a strong message: ‘For one 100 years, Citroën has made automobile accessible to all. In 2020, Citroën will make electric available to all’.